FASHION 101

INTRODUCTION TO THE BUSINESS OF FASHION

Instructor: Farley Chatto

Date: Thursday, November 3, 2011

Doors: 5:45pm

Workshop: 6:00pm - 8:00pm

Location: Youth Employment Services Head Office

Address: 555 Richmond Street West, Suite 711, Toronto, ON M5V 3B1

Course Description

What are the ins and outs of a fashion design business and what are the roles of their support teams? This workshop will walk you through the fashion entrepreneur’s journey from “idea” to “store.” It will look at both the creative process and the manufacturing process of creating a cohesive collection. Participants will also learn the importance of look books and line sheets, the role of buyers and sales reps, the annual fashion calendar, and the struggles emerging fashion designers face and how to overcome them.eads, and profit. Pricing strategy will be examined to maximize opportunity in new and emerging markets.

Prerequestite for Fashion 102: Sales & Marketing

About Farley Chatto

Trained at Toronto's Ryerson University, the Regina native began his own successful line, "Farley Chatto", while still a student and was soon chosen as one of the top ten young Canadian designers to watch. He was subsequently given the opportunity to live and work in New York, Paris, Milan and Chicago, collaborating with numerous international top designers. Upon returning to Canada, he refined his Haute Couture skills through an extensive private clientele that has now grown to span the globe.

As his reputation expands, Farley's unique talents and expertise are also being sought out in broader circles; from furniture companies to magazine publishers to cutting-edge choreographers such as Tedd Robinson and Edouard Lock. He has provided costuming for productions at Paramount Studios, Warner Bros Studios and Mirvish Productions in Toronto. Celebrity clients have included Simone Denny, Duran Duran, Natalie Imbruglia and Elton John.

Farley has been labeled in the fashion media as one of the top eight designers in Canada. David Clemmer, a Toronto celebrity stylist, recently referred to Farley in an interview with the Toronto Star saying "everyone needs a Farley."

Please bring a notepad and pen.

Please note you must complete all six workshops to be invited to exclusive sessions with industry experts, mentorship and to enter the Fashionista's Den for your chance to win $1,000 cash, a free TFI membership, and 50 hours of mentorship with industry experts. To sign up for all workshops, please visit: http://www.yes.on.ca/get-informed/yes-programs/passion-for-fashion/.

Contact: Gail McInnes

Email: gail_mcinnes@yes.on.ca

Tel: 416-504-5516 ext. 268